About Us
Hi there! I’m Caroline. It’s very nice to meet you. Let me tell you a little bit about myself :)
In 2014, I moved from Denmark to Dubai, and since I didn’t know anyone there, I spent a lot of time watching makeup tutorials on Youtube. I LOOOVED it — so much that I decided to go to makeup school!
My first step as a professional makeup artist was to do makeup for weddings. My goal was to create looks that women would love looking back at 10 years later, using classic colors and styles that would look beautiful during any time period.
Fast forward four years, and I decided to start my own brand of makeup with the same classic, timeless look I helped give brides. Because I’ve always had dogs and horses and loved animals, another goal of mine was to create a brand that didn’t use any animal testing or ingredients. And so, Caroline Winters Beauty was born!
The first product I sold was our signature easy-to-apply lashes. But my customers wanted more, so I created eyelash glue, magnetic eyeliner, makeup sponges… and even more makeup and application tools are on the way!
I didn’t create this company by myself; you did, too, and you will continue to do so. I’m always taking suggestions from customers to decide what new products to make (you can drop me a note at support@carolinewinters.com!).
What all our products have in common, though, is that they’re super user-friendly, affordable, and versatile. Since we’re a small company, we don’t compromise on quality. I want to make makeup as fun for you as it is for me, whether you’re a complete newbie or a makeup artist yourself.
I believe that makeup is an art — and we should be as bold and creative as we want to be in our self-expression. A woman who is unapologetically herself and needs validation from nobody is a force to be reckoned with.
Whether you’re running, clubbing, or getting married, I hope our makeup helps you feel like — and become — your most daring self.
